01
Learn from real builders
Move past theory with frameworks used to build some of Nigeria's most resilient enterprises.
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Launching from Lagos · Built for Africa
Mentorship for Nigeria's Next Generation of Builders
The Playbook is a mentorship and enterprise development platform led by Ken Etete, created for young entrepreneurs, professionals, founders, innovators, and emerging leaders ready to build with purpose.
105+
Participants at First Edition
Led by
Ken Etete
Live
Mentorship + Builder Panels
Ken EteteGroup CEO, Century Group Nigeria
Live Mentorship
Direct access to wisdom from Ken Etete and Africa's most respected builders.
About The Playbook
More than an event.
A builder journey.
The Playbook was created because young builders need more than motivation. They need access to real experience, practical wisdom, community, accountability, and opportunities to apply what they learn.
02
Apply practical lessons
Weekly challenges and monthly assignments designed to push your business and career forward.
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03
Build with community
Join a closed circle of innovators and leaders who hold each other accountable to growth.
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The Path to Mastery
The Participant Journey
Ten deliberate steps designed to take you from registration to recognition — with rigour at every stage.
01
Registration
02
Selection
03
Monthly Live Mentorship with Ken
04
Panel Sessions with Other Builders
05
Bi-Monthly Trainings
06
Assignments and Mentorship
07
Team-Based Entrepreneurial Projects
08
Community Engagement
09
Milestone Tracking
10
The Playbook Summit
Capital Club Lagos · 29 May 2026
First Edition
The Playbook began in Lagos.
On 29th May 2026, The Playbook launched at Capital Club, Lagos, with 105 young entrepreneurs, professionals, founders, and emerging leaders gathered for the first session: Entrepreneurship as a Lifestyle.
Watch the HighlightsThe Playbook Summit
From learning to pitching.
From progress to recognition.
Each year, The Playbook culminates at The Playbook Summit, where selected participants pitch their ideas, showcase their progress, compete for prizes, and receive recognition for the milestones they have achieved.
Pitch Competition
Present your ideas to a jury of seasoned builders and industry experts.
Prize Winning
Compete for capital and resources to fuel your venture's next chapter.
Awards & Recognition
Be recognised for the milestones achieved across the cohort.
Partner & Investor Exposure
Direct access to partners, investors, and a network of fellow innovators.
The Community
Join a community of people
ready to build.
The Playbook is for people who want to solve problems, create value, lead with integrity, and build meaningful businesses, careers, and communities.
Join the Community